Green Strategy to Maintain Sustainable Growth and Competitive Advantage in Companies After the COVID 19 Pandemic

Abstract

The Covid-19 pandemic in early 2020 caused a huge shock in various sectors, including the business world. In this situation, all entrepreneurs must be able to develop their business recovery strategies and be optimistic about facing the post-pandemic period. In addition, this study proposes an integration of the "three greens"; elements of the model, which have also not been studied in the existing literature. This study presents a version for the applications of revolutionary green strategy approach. The consequences of this conceptual model display that it could be generalized mainly to industries which includes oil, gas, and petrochemicals, and may offer modern techniques that offer sound recommendations for the employer's roadmap for the next organizational development. The study provides strategic thinking for the long-term development of a company to achieve a sustainable balance between economic, social and environmental benefits, therefore, business managers are encouraged to carefully consider practical measures to improve environmental protection, because this will inevitably improve competitiveness.